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"This book contains a prologue, nine papers and an epilogue on the use of the Cyclic Innovation Model (CIM) in public and private domains. - CIM is a fourth-generation innovation concept which overcomes the deficiencies of current innovation models. Particularly, the notion of l…
"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market." "Successfully marketing products for technology companies r…
Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.