Marketing plans for service businesses: a complete guide by McDonald, Malcolm, Payne, Adrian, Frow, Pennie 0 Type: Book
Handbook of marketing scales: multi-item measures for marketing and consumer be… by Bearden, William O., Netemeyer, Richard G. 0 Type: Book
Principios de marketing by Kotler, Philip, Armstrong, Gary, Moreno López, Yago, García de Madariaga, Jesús, Flores Zamora, Jesús 0 Type: Book
