"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monopoly"
Branded: wie wir gekauft und verkauft werden
by Quart, Alissa, Schlatterer, Heike
fromOne earth spirit
Lieben wir sie nicht alle, die großen Marken wie Disney, Nike, Calvin Klein und Donna Karan? Belohnen sie uns nicht mit Image für den täglichen Stress und bewahren sie uns nicht vor der Erfahrung innerer Leere? Die junge New Yorker Journalistin Alissa Quart untersucht, wie insbe…
Branded: wie wir gekauft und verkauft werden
by Quart, Alissa, Quart, Alissa
fromOne earth spirit
"First open this book. Then open your mind. Then open your brand because it's the only way to succeed in the web-made world."--Guy Kawasaki, Managing Director, Garage Technology Ventures "The Open Brand prepares marketers for the social web-empowered consumer and charts the cour…
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation.
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace.
