"Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal co…
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"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism int…
"In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand p…
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new…
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Ident…
Co-Branding stellt eine markenstrategische Alternative zu Neumarken und Markentransfers dar. Allerdings liegen bisher nur vereinzelte wissenschaftliche Erkenntnisse über die Wirkungen dieser Strategie vor. Carsten Baumgarth beschreibt und erklärt die Marketingstrategie Co-Brandi…
Design, visual communication and branding
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Type: Book
Geographical Origin in the Global Economy -- Firms and Indications of Geographical Origin in the First Global Economy -- Country of Origin and Agricultural Trade during the Nineteenth Century -- Cooperation, Country of Origin, and Agricultural Trade during the Interwar Period --…
"This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extend…
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish …
