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"Challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label 'tweens' and were heralded by marketers, and subsequently the news media, as one of 'capitalism's most valuable customers.' Tweening the …
"Challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label 'tweens' and were heralded by marketers, and subsequently the news media, as one of 'capitalism's most valuable customers.' Tweening the …
"Challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label 'tweens' and were heralded by marketers, and subsequently the news media, as one of 'capitalism's most valuable customers.' Tweening the …
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
Contemporary issues in branding
0
Type: Book
The definitive book of branding
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Type: Book
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. Th…
The definitive book of branding
0
Type: Book
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. Th…
'Cultural Strategy' provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs.
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca…
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every actio…
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every actio…
