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Administración de la cadena de suministro

Administración de la cadena de suministro: estrategia, planificación y operación

by Chopra, Sunil, Meindl, Peter, Fernandez Molina, Alberto Santiago

0 Type: Book

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Subjects

Marketing channels (121) Circuits de distribution (84) Marketing (31) Communication in marketing (26) Communication en marketing (24) Sales promotion (24) Ventes -- Promotion (23) Marketing -- Management (21) Marketing -- Gestion (18) branding (15) Branding (Marketing) (12) Advertising media planning (11) Stratégie de marque (11) Mass media and business (10) Médias et affaires (10) Plans médias (10) Absatzweg (7) Business and Management (6) Distribution (6) Retail trade (6) Circuits de distribution -- C… (5) Commerce de détail -- Congrès (5) Marketing channels -- Congres… (5) Marketingmanagement (5) Retail trade -- Congresses (5) Unternehmen (5) marketingkanalen (5) Circuits de distribution -- G… (4) Communication in organizations (4) Distributionskanaler (4) Europe (4) Kommunikationsmodell (4) Kommunikationsstrategie (4) Management (4) Markedsføring (4) Marketing channels -- Managem… (4) Vertriebsweg (4) Absatz (3) Approvisionnement dans l'entr… (3) BUSINESS & ECONOMICS -- Gener… (3) BUSINESS & ECONOMICS -- Marke… (3) Brazil (3) Business-to-business (3) Canal de distribution (3) Circuits de distribution -- B… (3) Circuits de distribution -- E… (3) Communication dans les organi… (3) Consumption (Economics) (3) Consumption (Economics) -- Br… (3) Electronic commerce (3) Gestion du marketing (3) Industrial procurement (3) Jus d'orange -- Industrie -- … (3) Marketing channels -- Brazil (3) Marketing channels -- Europe (3) Marknadsföring (3) Massenmedien (3) Mediaplanung (3) Orange juice industry (3) Orange juice industry -- Braz… (3) Physical distribution of goods (3) Porc (Viande) -- Industrie --… (3) Pork -- Marketing (3) Pork -- Marketing. -- Europe (3) Pork industry and trade (3) Pork industry and trade -- Eu… (3) Qualitätsmanagement (3) Schweinefleisch (3) Afsætningsøkonomi (2) BUSINESS & ECONOMICS -- Adver… (2) BUSINESS & ECONOMICS -- Distr… (2) BUSINESS & ECONOMICS / Market… (2) Business logistics (2) Customer services -- Manageme… (2) Delivery of goods -- Manageme… (2) Distribution (Économie politi… (2) Distribution channels (2) Food supply (2) Gestion de l'approvisionnement (2) Internet (2) Internet marketing (2) Livraison de marchandises -- … (2) Markedsføringskanaler (2) Markenführung (2) Marketing (General) (2) Marketing (algemeen) (2) Marketing -- internet (2) Marketing communication (2) Materials management (2) Meat (2) Mediaplanning (2) Physical distribution of good… (2) Service à la clientèle -- Ges… (2) Supply chain management (2) Säljfrämjande åtgärder (2) Tržno komuniciranje (2) USA (2) United States (2) Vertrieb (2) distributie (2) food marketing (2) réclame (2) trženje (2) ACHATS + APPROVISIONNEMENT (É… (1) AGRICULTURAL POLICY (1) Abonnement (1) Advertising Great Britain Awa… (1) Advertising campaigns -- Case… (1) Advertising effectiveness (1) Afrique du Sud (1) Agrarisch marketing (1) Agrarische economie (algemeen) (1) Agricultural Economics (Gener… (1) Agricultural Marketing (1) Agricultural products (1) Animal industry (1) Animal industry -- United Sta… (1) Aufsatzsammlung (1) Automation (1) Awards (1) B2B (1) BUSINESS & ECONOMICS -- Expor… (1) BUSINESS & ECONOMICS -- Indus… (1) BUSINESS & ECONOMICS -- Infra… (1) BUSINESS & ECONOMICS -- Inter… (1) BUSINESS & ECONOMICS / Market… (1) Betriebliche Preispolitik (1) Brésil (1) Business & Economics -- Manag… (1) Business -- Marketing (1) Business Management (1) Business logistics -- Develop… (1) Business planning (1) Business planning -- Case stu… (1) Business strategy (1) Business-to-Business-Marketing (1) CESCOM (1) COMMERCE ÉLECTRONIQUE + MARCH… (1) Campagnes publicitaires -- Ét… (1) Canada (1) Canal (1) Canales de distribución -- Co… (1) Canales de marketing (1) Cattle (1) Cereals (1) China (1) Chine (1) Circuitos de distribución (1) Circuits de distribution -- C… (1) Circuits de distribution -- D… (1) Circuits de distribution -- F… (1) Circuits de distribution -- M… (1) Circuits de distribution -- É… (1) Comercio al por menor -- Cong… (1) Commerce de détail (1) Commerce électronique -- Chine (1) Commerce électronique -- Étud… (1) Communicatie (1) Communicatief handelen (1) Confiance -- Études de cas. -… (1) Customer relationships (1) Customers (1) DISTRIBUTION + VENTE (ÉCONOMI… (1) Demand (1) Demande de consommation (1) Direct selling (1) Distribución comercial (1) Distributie (marketing) (1) Distributiekanalen (1) Distribution (Physische Distr… (1) Distribution (marketing) (1) Distribution (économie politi… (1) Distribution des produits (1) Distribution strategy (1) EINKAUF + BESCHAFFUNG (BETRIE… (1) ELECTRONIC COMMERCE + ELECTRO… (1) ELEKTRONISCHER HANDEL + ELEKT… (1) EU-Staaten (1) Economics (1) Economics (General) (1) Economie (algemeen) (1) Efterspørgsel (1) Einzelhandel (1) Electronic commerce -- Case s… (1) Electronic commerce -- China (1) Erfolgsanalyse (1) Europa ; IND: g ; SWD-ID: 401… (1) Food -- Quality (1) Food Policy (1) Food industry (1) Food industry and trade (1) Food industry and trade -- De… (1) Food supply -- Case studies. … (1) Forsyningskanaler (1) France (1) Fruit (1) Fusies (1) GESTION DU MARKETING (GESTION… (1) Geschäftsmodell (1) Gestion d'entreprise (1) Globalisering (1) Globalization (1) Globalization -- Developing c… (1) Handelsbetrieb (1) Identification (1) Industrie animale -- États-Un… (1) Industrie de la viande (1) Informatiesystemen (1) Information systems (1) Inkoopbeleid (1) Institute of Practitioners in… (1) Internet marketing -- Case st… (1) Ketenbeheer (logistiek) (1) Kongress (1) Kvæg (1) Kød (1) LANGUAGE ARTS & DISCIPLINES -… (1) Lebensmittelmarkt ; IND: s ; … (1) Lehrbuch (1) Lieferkette (1) Livestock -- Marketing (1) Livestock -- Marketing. -- Un… (1) Logistiek (economie) (1) Logistik (1) Logistique (Organisation) (1) Logistique (gestion) (1) Lærebøger (1) MARKETING + ABSATZWIRTSCHAFT (1) MARKETING + STRATEGIE MARKETI… (1) MARKETING ACTIVITIES (1) MARKETING MANAGEMENT (BUSINES… (1) MARKETINGMANAGEMENT (UNTERNEH… (1) Marchés agricoles (1) Markedsføring, afsætning (1) Markedsstruktur (1) Markenpolitik (1) Market research (1) Marketing -- Aspect social (1) Marketing -- Aspectos sociales (1) Marketing -- Social aspects (1) Marketing Communications (1) Marketing channels -- China (1) Marketing channels -- France (1) Marketing channels -- Mathema… (1) Marketing channels -- United … (1) Marketing mix (1) Marketing opportunities (1) Marketing social (1) Marketing strategies (1) Marketing sur Internet (1) Marketing sur Internet -- Étu… (1) Marketingkonzept (1) Marketingpolitik (1) Marknadsföring via Internet (1) Marktanteil (1) Marktkommunikation (1) Massamedia (1) Materials (1) Mathematische Ökonomie (1) Mathematisches Modell (1) Meat -- Marketing (1) Meat -- Marketing. -- United … (1) Meat industry and trade (1) Meat industry and trade -- Un… (1) Mediamix-Strategie (1) Mehrgleisiger Vertrieb (1) Mergers (1) Monitoring (1) Multilevel marketing (1) Màrqueting (1) Médias (1) Médias sociaux (1) Nutrition Policy (1) Nutrition policy -- Developin… (1) ONLINE MARKETING (1) Oglaševalsko načrtovanje medi… (1) Olive oil (1) PURCHASING + PROCUREMENT (BUS… (1) Packaging (1) Planification stratégique -- … (1) Porcs (1) Pospeševanje prodaje (1) Poverty (1) Product management (1) Production -- Gestion (1) Production animale (1) Production management (1) Productmanagement (1) Produktqualität (1) Promotion (1) Publicité (1) Radio Waves (1) Retailing (1) Rural development (1) Réalité virtuelle (1) SALE + DISTRIBUTION (BUSINESS… (1) SOCIAL SCIENCE -- General (1) SPKAL (1) Sales & marketing (1) Schwein (1)

Contributor

Fill, Chris (24) Stern, Louis W. (16) Coughlan, Anne T. (12) Palmatier, Robert W. (11) Katz, Helen E. (10) Ailawadi, Kusum L. (8) Pellegrini, Luca (8) Ansary, Adel I. (7) Fill, Karen E. (7) Masterson, Michael (7) Reddy, Srinivas K. (7) Farris, Paul W. (6) Fill, Karen (6) Tribby, MaryEllen (5) International Conference on D… (4) New York University., Departm… (4) Turnbull, Sarah (4) Anderson, Erin (3) Ansary, Adel I. el- (3) Centro de Pesquisa e Projetos… (3) Chopra, Sunil (3) El-Ansary, Adel I. (3) Forsyth, Patrick (3) Kalaki, Rafael (3) Milan, Patrícia (3) Trienekens, Jacques (3) Università commerciale Luigi … (3) Anderson, Erin M. (2) Brown, David M. (2) Brown, David Michael (2) Kotler, Philip (2) Lopes, Frederico Fonseca (2) Meindl, Peter (2) Neves, Marcos Fava (2) Tribby, Mary Ellen (2) Trombin, Vinicius Gustavo (2) Turnbull, Sarah,, Dr (2) Arikan, Akin (1) Armstrong, Gary (1) Bhatt, H. (1) C.A.B. International (1) Centro di Studi sul Commercio (1) Christopher, Martin (1) Des Garets, Véronique (1) Dibb, Sally (1) El-Ansary, Adel l (1) FILSER, MARC (1) Fernandez Molina, Alberto San… (1) Fill, C. (1) Fill, K. E. (1) Foroudi, Pantea (1) Glover, B. (1) Ingene, Charles A. (1) International Conference on D… (1) Jones, Calvin (1) Keller, Kevin Lane (1) Lesser, William H. (1) Lopez, Fonseca Frederico (1) Ma, Winston (1) Meulenberg, M. (1) Paché, Gilles (1) Palazzo, Maria (1) Parry, Mark Edward (1) ProQuest (Firme) (1) Pérez Romero, Luis Alfonso (1) Reddy, Srivinas K. (1) Ryan, Damian (1) Swinnen, Johan F. M. (1) Tangthieng, Pattra (1) Turnbull, Sarah, (Lecturer) (1) Tzuo, Tien (1) Weisert, Gabe (1) Wood, Natalie T. (1)

Language

eng (1)

Publisher

Routledge (21) Pearson (18) John Wiley & Sons (10) Routledge Taylor & Francis Gr… (7) Financial Time Prentice Hall (6) Pearson Education Limited (5) Pearson/Prentice Hall (4) Wageningen Academic Publishers (4) Wiley (4) Pearson Education (3) Pearson Prentice Hall (3) Prentice Hall (3) CABI (2) Capstone Pub (2) FT Prentice Hall (2) Financial Times Prentice Hall (2) John Wiley & Sons, Inc (2) Pearson Educacion (2) Prentice Hall-Financial Times (2) Wageninen Academic Publishers (2) Capstone (1) Cengage Learning (1) Financial Times (1) Financial Times Prentice Hall… (1) Financial Times/Prentice Hall (1) Food Products Press (1) Haworth Press (1) John Wiley distributor (1) Kluwer Academic Publ (1) Kogan Page (1) O'Reilly (1) Pearson Education Australia (1) Portfolio Penguin (1) Prentice Hall Financial Time (1) Recording for the Blind & Dys… (1) Routledge/Taylor & Francis Gr… (1) Wiley Pub (1) Éditions EMS, Management & so… (1)

Year

2021 (3) 2020 (15) 2019 (4) 2018 (1) 2017 (6) 2016 (13) 2015 (8) 2014 (4) 2013 (4) 2012 (1) 2011 (6) 2009 (10) 2008 (2) 2007 (1) 2006 (12) 2005 (12) 2004 (5) 2002 (3) 1993 (2) 1989 (5)

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