"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …
Beskrivelse: This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation;…
For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive …
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
fromGlobal edition
by Palmatier, Robert W., Stern, Louis W., El-Ansary, Adel I.
fromAlways learning
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
fromAlways learning
'Marketing Channel Strategy' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I.
fromAlways learning
Shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This eighth edition has a new title, a new structure, several…
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
fromAlways learning
