The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how adver…
Contemporary issues in branding
Contemporary issues in branding
"This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative …
Contemporary issues in branding
Contemporary issues in branding
"This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative …
Contemporary issues in branding
"This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative …
This book bridges the gap between innovative ICT potentials for cost-efficient processes in the European food chain and trust between companies in the food chain. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-busine…
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subj…
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subj…
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subj…
Esta obra está basada en la cátedra de marketing social que el autor ha impartido desde 1992 en la Escuela de Graduados en Administración de Empresas (EGADE), del Instituto Tecnológico de Monterrey, campus Estado de México, y en la maestría de Administración de Hospitales de la …
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and…
Marketing channels
by Anderson, Erin, Stern, Louis W., El-Ansary, Adel I., Coughlan, Anne T.
Marketing channels
by Anderson, Erin, Stern, Louis W., Coughlan, Anne T., El-Ansary, Adel l