Marketing & Sales

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This four-volume-set (CCIS 208, 209, 210, 211) constitutes the refereed proceedings of the International Symposium on Applied Economics, Business and Development, ISAEBD 2011, held in Dalian, China, in August 2011. The papers address issues related to Applied Economics, Business…

This volume constitutes the proceedings of the Third Working Conference on Practice-Driven Research on Enterprise Transformation (PRET), held in Luxembourg, on September 6, 2011, as the industrial track of the 13th IEEE Conference on Commerce and Enterprise Computing (CEC 2011).…

"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives…

"In the Second Edition of the successful book, The Truth About Getting the Best From People, Martha Finney shares over 60 proven principles for achieving employee engagement one-hundred percent of the time. This new edition features more than 15 new truths including: managing vi…