Marketing & Sales

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This volume constitutes the proceedings of the Third Working Conference on Practice-Driven Research on Enterprise Transformation (PRET), held in Luxembourg, on September 6, 2011, as the industrial track of the 13th IEEE Conference on Commerce and Enterprise Computing (CEC 2011).…

This four-volume-set (CCIS 208, 209, 210, 211) constitutes the refereed proceedings of the International Symposium on Applied Economics, Business and Development, ISAEBD 2011, held in Dalian, China, in August 2011. The papers address issues related to Applied Economics, Business…

"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives…

This three-volume-set (CCIS 219, CCIS 220, and CCIS 221) constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. The approx. 120 revised full papers presented in the th…