Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influen…
Reconnecting marketing to markets
This text explores how value and quality are established in markets and society by means of a series of empirical studies across a diverse set of topics. It contributes to the sociology of markets, as well as connecting to the larger issue of the constitution of social order thr…
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
Principles of marketing
by Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., PIERCY, Nigel F.
Principles of marketing
by Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., PIERCY, Nigel F.
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The…
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy. From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the …
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading special…
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different s…
