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"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role …
Recommender systems handbook
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Type: Book
This volume is a multi-disciplinary effort that involves world-wide experts from diverse fields, such as artificial intelligence, human computer interaction, information technology, data mining, statistics, adaptive user interfaces, decision support systems, marketing, and consu…
Strategic marketing
by Piercy, Nigel, Cravens, David W.
fromThe Irwin/McGraw-Hill series in marketing
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Type: Book
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
Principles of marketing
by Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., Piercy, Nigel
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Type: Book
Marketing channel strategy
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
fromAlways learning
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Type: Book
This work examines the world of film and television that exists before and after the show. It may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's 'Bond and Beyond' …
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discuss…
This book addresses the issues of cultivating an online audience and gaining financial support from this audience, enabling you to do the work you do and make a living at it. Provides strategies, examples, explanations, and success stories, including an overview of the tools, si…
This book addresses the issues of cultivating an online audience and gaining financial support from this audience, enabling you to do the work you do and make a living at it. Provides strategies, examples, explanations, and success stories, including an overview of the tools, si…
