Marktonderzoek

Marketing research: applied insight

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.

0 Type: Book

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many …

Marketing research: applied insight

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.

0 Type: Book

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many …

Storytelling and market research: a practical user guide

by John, C. Frederic

0 Type: Book

"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. Whil…

Applied Social Marketing and Quality of Life: Case Studies from an International Perspective

0 Type: Book

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumenta…

Handbook of marketing scales: multi-item measures for marketing and consumer be…

0 Type: Book

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are need…

Cross-cultural marketing: theory, practice and relevance

by Burton, Dawn

0 Type: Book

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…

Using market knowledge

by Deshpandé, Rohit

0 Type: Book

Annotation

Brands, consumers, symbols, & research: Sidney J. Levy on marketing

by Levy, Sidney J., Rook, Dennis W.

0 Type: Book

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how…

Brands, consumers, symbols, & research: Sidney J. Levy on marketing

by Levy, Sidney J., Rook, Dennis W.

0 Type: Book

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how…

Essentials of marketing research

by Proctor, Tony

0 Type: Book

'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.