'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
"The text explores the changes in new digital technology as well as the challenges faced by modern marketing management through the lens of the current covid pandemic which is interesting and timely.." -Isaac Cheah, Curtin University, Australia "This book can be a useful compass…
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval…
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge resea…
This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices. With the growing interest in sociomateriality and the development of research on the embodied and sensory dimensions of organizational…
This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view. In addition, it exp…
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the lux…
"Finally, a tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. Schmidt and Hollensen enliven the study of marketing research in an international business context…
"Finally, a tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. Schmidt and Hollensen enliven the study of marketing research in an international business context…
This book is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The …
Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens; Market feminism: the case for a paradigm shift / door Linda Scott; Have we come…
This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.
This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts.
The United States holds strategic stockpiles of nearly 100 industrial minerals, metals, and other commodities. These stockpiles have influenced the world commodity markets in many ways. This work brings together in one place, documentary and statistical evidence about the size a…
"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by …
