Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even se…
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even se…
Revenue management
by Legohérel, Patrick, Poutier, Élisabeth
fromMarketing - communication (Paris. 2016)
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
AM I PRICING RIGHT?. Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price-it's most powerful mark…
Price ... it's the most powerful marketing tool you have and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into y…
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
"In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can driv…
"In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can driv…
"In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can driv…
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a…
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a…