"112" Result
Sort By:
"In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator's Solution shows how companies get …
Das Buch enthält die Grundlagen des Ingenieurwissens in einem Band: Mathematisch-naturwissenschaftliche Grundlagen: Mathematik - Physik - Chemie Technologische Grundlagen: Werkstoffe - Technische Mechanik - Technische Thermodynamik - Elektrotechnik - Messtechnik - Regelungs- und…
Observing the User Experience will help to bridge the gap to understand what users want need, and use. This book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides coverage of 13 user experience research te…
"Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition" is revised and expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new …
Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry…
This is a fully rewritten and extended version of the successful textbook “Innovation of food production systems”. It focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects …
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principle…