This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, an…
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"This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, a…
The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps b…
The rapid emergence of China and India as prime locations for low cost manufacturing has led some analysts to conclude that manufacturers in the 'old economies'--the US, UK, Germany and Japan--are being edged out of a profitable future. But if countries that have historically be…
The issues surrounding the make or buy question in manufacturing industry are as old as the manufacturing activity itself, and interest in finding a sound way of dealing with them has been a constant feature of industrial life. This book represents the results of a research and …
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R & D, academia and marketing research companies to share their experiences, cutting edge consumer research tools…
