"Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and bever…
This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.
Laikin (President, Laikin Optical Corp.), writing for both practicing lens designers and for aspiring lens designers, provides information on the practical design of a range of lens systems including single element, two-element achromats, air-spaced triplets, projection lenses, …
By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
"Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk which often ends in failure. What are the keys to making the process a success? Based on a w…
This book reveals the various components of the sorghum value chain and the interventions attempted under the National Agricultural Innovation Project's (NAIP) Millets Value Chain subproject in India. Chapter 1 presents an overview of the production and utilization of millets, w…
Clear advice, straightforward lessons and exercises for the product development team
