"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chanc…
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chanc…
Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …
Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and…
"Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they hav…
"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of…
This innovative work addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the pharmaceutical industry knowledge base.
