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Imagine how effective your marketing would be if you had individual relationships with all of your customers and each had agreed to receive your company's advertising, either because they want the information or because they've been tempted by an incentive. Author Seth Godin mak…
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Mark…
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Mark…
