"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although th…
"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although th…
"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although th…
"Often described as the 'hottest' retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to 'pop-up' without notice, quickly attract crowds, then disappear or morph into something else. Although th…
"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monopoly"
"Amazon is ubiquitous in our daily lives--we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's consumer-facing services to investigate how …
"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monpoly"--
A Shoppers' Paradise examines the incorporation of women consumers into public space and public culture. The site is Chicago at the turn of the twentieth century--when the city, rising like a phoenix after the Great Fire, became a center of debate over capitalist urbanism. The b…
Contemporary retail and marketing case studies
Contemporary retail and marketing case studies
"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneur…
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global br…
How hard discounters are disrupting the traditional retail model -- Hard discounter strategies -- Understanding the hard discounter business model -- Strategies of key hard discounters: aldi, lidl, trader joe¿s and dia -- Hard discounter success around the world -- The next fron…
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged g…