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New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrate…
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthe…
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Written from a marketing management perspective this book integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides a bridge between marketing and information systems concepts, within the context of interorg…
Using theoretical frameworks and examples, this text encourages students to adopt an analytical and reflexive approach to business-to-business marketing.
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …