Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually c…
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The "accepted wisdom" in advertising is that ad campaigns are good for building long-term good will and exposure, but not for immediate sales impact. In When Ads Work, John Philip Jones argues the opposite--that well-planned and well-executed advertising campaigns can and should…
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually c…
Communication marketing poursuit, au fil des éditions, un objectif ambitieux : initier les étudiants à un domaine en constante évolution. De nos jours, il existe une foule de médias qui rivalisent tous pour capter l'attention des consommateurs ou des citoyens : la publicité et l…
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING…
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING…
Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sale…
