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La 4e de couv. indique : "This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertisin…
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Billions of dollars are spent every year on promotions, and for some, the payoff is huge.
Billions of dollars are spent every year on promotions, and for some, the payoff is huge.
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually c…
