This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos. From the Trade P…
This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.
Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society "preoccupied with consumption, with comfort and bodily well-being, with luxury,…
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.
This book discusses the role of advertising and promotion in modern marketing. It explains how to effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs. Topics covered include advertising, consumer behaviour, communications, marketing, sale…
"To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Pers…
Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partners and key media all working toge…
What happens from the moment the thought of a purchase occurs - through to the ownership of the product - is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target, and brand man…
Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partners and key media all working toge…