Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real i…
The World Trade Organization knowledge agreements
The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments now regulate trade in knowledge. This second edition analyses the provisions of the agreements and examines closely the thirteen years of implementation an…
"The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments now regulate trade in knowledge. This second edition analyses the provisions of the agreements and examines closely the thirteen years of implementation a…
The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments now regulate trade in knowledge. This second edition analyses the provisions of the agreements and examines closely the thirteen years of implementation an…
The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments now regulate trade in knowledge. This second edition analyses the provisions of the agreements and examines closely the thirteen years of implementation an…
Previous (2000) edition : The new World Trade Organization agreements : globalizing law through services and intellectual property.
An examination of the WTO intellectual property and services agreements (TRIPs and GATS).
