"Policy and Practice for Global Tourism is a guide to the major themes in world tourism today. Through 11 chapters, it presents an overview of topics ranging from sustainable tourism to social networks or emerging markets to creating a successful destination brand. Examples of U…
"This book focuses on the development of Knowledge Intensive Business Services (KIBS) and the associated market characteristics and organisational forms." "It brings together reputed scholars from a mix of disciplines to explore the nature and evolution of a range of Knowledge I…
Advances in health care management : this volume / John D. Blair, Myron D. Fottler, Grant T. Savage -- Complexity science and health care management / Reuben R. McDaniel, Dean J. Driebe -- Managed care and drug treatment practices : a model of organizational response to external…
Advances in health care management : this volume / John D. Blair, Myron D. Fottler, Grant T. Savage -- Complexity science and health care management / Reuben R. McDaniel, Dean J. Driebe -- Managed care and drug treatment practices : a model of organizational response to external…
This is a fully revised and updated textbook in the neglected field of service economics. The volume consists of four parts: I. The service economy in perspective; II. Microfoundations; III. The key role of urbanization; and IV. Public policy towards services. In the last sectio…
Despite the fact that services have overtaken industry in terms of employment and GDP in developed countries, rigorous economic study of the service sector remains seriously neglected. The text emphasizes the distinction between intermediate producer services and final consumer …
Acclaim for the first edition:ÔThis is a well-written, provocative book, featuring much new material, original data analyses and interesting insights. Despite the proliferation of books on various aspects of services, there is nothing quite like it arou.
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. This book explores the experience of those who have made the transition; and some who have resisted it. It covers in dep…
Service Design, Servicedesign.
Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer…
