"Audiovisual translation is the fastest growing strand within translation studies. This book addresses the need for more robust theoretical frameworks to investigate emerging text types; address new methodological challenges (including the compilation, analysis and reproduction …
Translating Promotional and Advertising Texts
by Torresi, Ira
fromTranslation practices explained
Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Translation and Translanguaging brings into dialogue translanguaging as a theoretical lens and translation as an applied practice. This book is the first to ask: what can translanguaging tell us about translation and what can translation tell us about translanguaging? Translangu…
"Retranslation is a phenomenon which gives rise to multiple translations of a particular work. But theoretical engagement with the motivations and outcomes of retranslation often falls short of acknowledging the complex nature of this repetitive process, and reasoning has so far…
