La 4e de couverture indique : "Mercator couvre tous les aspects fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et de communication, stratégies marketing, marketing relationnel, politique de fidélisation, etc. Il intègre les derniers …
Written by Neil Rackham, former president and founder of Huthwaite Corporation, "SPIN Selling" is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwait…
This book is the result of the Huthwaite Corporation's 12-year, one million dollar research into effective sales performance. It details the SPIN (Situation, Problem, Implication, Need-payoff) strategy. Rackham examines selling high-value product and services. By following the t…
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Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in the…
It's hard to be successful without a clear understanding of how business works. In this 60-day guide, Miller introduces readers to ten areas where truly successful leaders and their businesses excel.
Customers want and demand better service and that means better sales skills. 101 Ways to Sell More of Anything to Anyone will help anyone improve their sales skills. But rather than gimmicky ideas, slick sales spiels or fast-talking techniques to fleece customers, this book goes…
This is the ninth book in Andrew Griffiths 101 series of books that provide practical, cheap and easy to implement tips on how to improve your business and increase your profits. Full of simple steps, this book is filled with tips and recommendations that cover the principles of…
Providing the latest research into the buying cycle; this guide gives you unprecedented insight into the mindset; emotions; and behaviors of buyers and will help you find the solutions you need to lead your organization to new heights of success. --
