Now revised and updated to reflect the impact of emerging technologies, this new edition of "Advertising and Society" examines the evolution of advertising and its influence on society. To facilitate discussion and expose readers to all sides of each debate, chapters are organiz…
"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story o…
Co-Branding stellt eine markenstrategische Alternative zu Neumarken und Markentransfers dar. Allerdings liegen bisher nur vereinzelte wissenschaftliche Erkenntnisse über die Wirkungen dieser Strategie vor. Carsten Baumgarth beschreibt und erklärt die Marketingstrategie Co-Brandi…
Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a conveyor of cultural characteristics…
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry ex…
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring …
"In the 1950s, the causal link between smoking and lung cancer surfaced in medical journals and mainstream media. Yet the best years for the Canadian cigarette industry were still to come, as per capita cigarette consumption rose steadily in the 1960s and 1970s. In Cigarette Nat…
