The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period …
Un document édifiant où l'on apprend que la propagande politique au XXe siècle n'est pas née dans les régimes totalitaires, mais au coeur même de la démocratie libérale américaine.
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the m…
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade ... or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the …
Now revised and updated to reflect the impact of emerging technologies, this new edition of "Advertising and Society" examines the evolution of advertising and its influence on society. To facilitate discussion and expose readers to all sides of each debate, chapters are organiz…
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" …
The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical fr…
The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical fr…
<P>Table of Contents<BR><BR>List of figures<BR><BR>List of tables<BR><BR>Contributors<BR><BR>Acknowledgments<BR><BR>Disclaimer<BR><BR>Introduction -- Irene Theodoropoulou and Johanna Tovar<BR><BR>Part I: Nationalism and country branding<BR><BR>Nationalism and politics<BR><BR>Cha…