This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.
Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a conveyor of cultural characteristics…
"Quest narratives are as old as Western culture. In stories like 'The Odyssey', 'The Lord of the Rings', 'Star Wars' and 'Harry Potter', men set out on journeys, fight battles and become heroes. Women traditionally feature in such stories as damsels in need of rescue or as the p…
Kaum jemand kennt die Vorgänger der sowjetischen Industriefotografie. Dieses Buch nimmt erstmals diese Aufnahmen in den Fokus und zeichnet nach, welche Rolle der Industrie und den Fabriken in den Bildwelten des Zarenreichs zugedacht war. Industriefotografien eröffneten Außensteh…
Annotation
Im späten 19. Jahrhundert setzte die neu erfundene Bildreklame alles in Szene? Bilder bewarben Massenprodukte und wurden selbst zum ersten Mal massenhaft verbreitet. Vor allem?exotische? Bilder, mit denen für Produkte wie Kaffee oder Kakao geworben wurde, wurden als Spektakel er…
"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, concep…
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.