"Communication in today's world is characterised by a condition of persistent, semi-permanent connectivity, which seems to bring us closer together but which can also be profoundly alienating. The Death of Web 2.0 takes a retrospective look at a moment in recent media history th…
"First open this book. Then open your mind. Then open your brand because it's the only way to succeed in the web-made world."--Guy Kawasaki, Managing Director, Garage Technology Ventures "The Open Brand prepares marketers for the social web-empowered consumer and charts the cour…
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation.
"This book explores how social software and developing community ontologies are challenging the way we operate in a performative space"--Provided by publisher.
In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings, and even our elected representatives' voting records. These online reputation systems serve as filters for information overload. In this book, expert…
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in…
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media in a…
