Este projeto tem como objetivo desenvolver uma Prova de Conceito (PDC), para dar resposta às necessidades espaciais de georreferenciação de uma câmara municipal. Uma instituição deste género necessita recorrentemente de gestão de recursos no seu território, resolução de ocorrênc…
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Neste trabalho pretende-se analisar as mudanças ocorridas na gestão de uma Instituição de Ensino Superior Particular no Brasil no contexto da revolução tecnológica, ou quarta revolução industrial, dentro do mercado educacional brasileiro. O Governo Federal do Brasil determinou a…
A introdução do conceito de Indústria 4.0, a partir de 2011, impulsionou um processo de transformação digital com especial foco, neste estudo, no impacto no mercado de trabalho. Neste sentido, as profissões têm sofrido alterações através da introdução de máquinas e tecnologias q…
Customer retention is an important issue for any business, especially in mature markets such as the UK mobile market where new customers can only be acquired from competitors. Different methods and techniques have been used to investigate customer retention including statistical…
The literature identifies perceptions of data quality as a key factor influencing a wide range of attitudes and behaviors related to data in organizational settings (e.g. decision confidence). In particular, there is an overwhelming consensus that effective customer relationship…
Scope and method of study. The objectives of this study were to (1) assess hotel managers' perception towards relationship marketing (RM) in Turkey's lodging industry; (2) assess if there is a GAP between hotel managers' perception towards importance and performance of RM applic…
In their universal quest to improve customer relationships, firms rely heavily on technology-based solutions that CRM provides. However, studies and business reports estimate that 30% to 75% of CRM initiatives fail to achieve their goals. This high incidence of failure is often …
This dissertation focuses on Customer Relationship Management (CRM) and its applicability in China and Chinese culture. The primary goal is to examine the critical success factors (CSFs) to successfully implement U.S. CRM solutions in Chinese markets. The research questions focu…
In today's economy, in order to compete, firms should try to have access to newer type of knowledge and capabilities. Meantime, competing in a knowledge intensive environment makes firms more dependent on detailed knowledge of their customers for improving their CRM objectives a…