This book will serve a unique purpose within the world of production engineering. It will cover the economics of modern manufacturing and focus on examining the techniques and methods from a cost perspective. Additionally, it will deal with the computation of direct and indirect…
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to fina…
The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tas…
This second edition book focuses on planning and scheduling applications with a new chapter on planning and scheduling in health care. Planning and scheduling are forms of decision-making that play an important role in most manufacturing and services industries. The planning and…
This second edition book focuses on planning and scheduling applications with a new chapter on planning and scheduling in health care. Planning and scheduling are forms of decision-making that play an important role in most manufacturing and services industries. The planning and…
This is a proven, experience-tested, research-based approach to marketing for professional services firms. "Professional Services Marketing" is a field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from f…
This book contains the refereed proceedings of the Second International Conference on Exploring Services Science (IESS) that was held in Geneva, Switzerland, in February 2010. Based on the previous edition and the momentum in this emerging and exciting field, IESS 2011 offered a…
This book offers expert insights on what sets the great professional firms apart from all the rest. Having devoted a career that spans fifty years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how dif…
Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and…
India represents one of the most interesting sourcing and selling markets. This book illustrates opportunities, threats and approaches in the management of offshoring projects in India.It is unique in that it specifically addresses the managerial aspects involved in the developm…
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding …
