Account based marketing for dummies

Account based marketing for dummies

by Vajre, Sangram

Type Book
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Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results

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Title Statements

  • Full title :Account based marketing for dummies / by Sangram Vajre

Summary

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results

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Edition Statements

  • Publication Date:©2016

Publication Statements

Notes

Includes index

The Physical Object

  • Description:xviii, 354 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:1119224853, 9781119224853
  • oclc:ocn952170096
  • LC Classification:HF5415.1263
  • Dewey Decimal:658.8 04

Table of Contents

Getting started with account-based marketing -- Identifying accounts for marketing -- Expanding contacts into accounts -- Engaging accounts on their terms -- Turning customers into advocates -- Putting it all together -- The part of tens

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Subjects

Budgets de publicité Industrial marketing -- Management Marketing -- Key accounts Marketing industriel -- Gestion Marketing relationnel Relationship marketing Selling -- Key accounts

Writers

Vajre, Sangram

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