Customer knowledge management

Customer knowledge management: people, process and technology

by Al-Shammari, Minwir

Type Book
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This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements.

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Title Statements

  • Full title :Customer knowledge management : people, process and technology / by Minwir Al-Shammari.

Summary

This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements.

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Edition Statements

  • Publication Date:©2009.

Publication Statements

The Physical Object

  • Description:360 pages ; : 26 cm

Edition Identifiers

  • ISBN:9781605662589, 1605662585
  • oclc:ocn843766173
  • Dewey Decimal:658.4038

Subjects

Customer relations Marketing relationnel Relationship marketing

Writers

Al-Shammari, Minwir

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