Customer knowledge management: people, processes, and technology

by Al-Shammari, Minwir

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Title Statements

Full title :Customer knowledge management : people, processes, and technology / Minwir Al-Shammari.

Summary

"Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical." "Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends."--BOOK JACKET.

Edition Statements

Publication Date:c2009.

Publication Statements

Publisher(s):Information Science Reference
Place of Publication:Hershey, PA
Language:eng
Publication Date:c2009.

Notes

Title from e-book title screen (viewed May 13, 2009).

The Physical Object

Description:xxiv, 360 p. : : ill. ; : 27 cm.

Edition Identifiers

ISBN:9786611943196, 6611943196, 9781605662589, 1605662585, 9781605662596, 1605662593
oclc:on1264817990
LC Classification:HF5415.5
Dewey Decimal:658.4/038