Title Statements
- Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Edition Statements
- Publication Date:©1993.
- Edition:11th ed
Publication Statements
- Publisher(s):Irwin
- Place of Publication:Homewood, IL
- Language:eng
- Publication Date:©1993.
The Physical Object
- Description:1 online resource (xxii, 763, 15, 14 pages : : color illustrations.
Edition Identifiers
- oclc:on1028667107
- LC Classification:HF5415.13
- Dewey Decimal:658.8
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