Basic marketing: a global-managerial approach

by McCarthy, E. Jerome, (Edmund Jerome)

Type Book
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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Edition Statements

  • Publication Date:©1993.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood, IL
  • Language:eng
  • Publication Date:©1993.

The Physical Object

  • Description:1 online resource (xxii, 763, 15, 14 pages : : color illustrations.

Edition Identifiers

  • oclc:on1028667107
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

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