Beat accelerating customer expectations with Trend-driven innovation

Beat accelerating customer expectations with Trend-driven innovation

by Mason, Henry

Type Book
Rate 0.0 /5

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Beat accelerating customer expectations with Trend-driven innovation / Henry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder.

Summary

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Read More ↓

Edition Statements

  • Publication Date:©2015

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:©2015

Notes

Includes index.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781119076476, 1119076471, 9781119170426, 1119170427, 9781119076322, 1119076323
  • oclc:ocn923734324
  • LC Classification:HC79.H53
  • Dewey Decimal:658.8

Table of Contents

1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your T…

Read More ↓

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Business and Management Consumer behavior Customer relations High technology industries -- Marketing Marketing

Writers

Mason, Henry Dumitrescu, Delia Luthy, Maxwell Mattin, David Osterwalder, Alexander

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • Trend-Driven Innovation: Beat Accelerating Custom…

    PDF · 28.7 MB · updated
    Login →

  • Beat accelerating customer expectations with Tren…

    PDF · 28.7 MB · updated
    Login →
Log in to request a copy