Brand planning for the pharmaceutical industry

by Maclennan, Janice

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Title Statements

Full title :Brand planning for the pharmaceutical industry / Janice MacLennan.

Edition Statements

Publication Date:cop. 2004.

Publication Statements

Publisher(s):Gower
Place of Publication:Aldershot, England
Language:eng
Publication Date:cop. 2004.

The Physical Object

Description:1 vol. (XII-160 p.) : : ill. ; : 31 cm.

Edition Identifiers

ISBN:0566085208 (rel), 9780566085208 (rel)
oclc:ocn491548117
LC Classification:HD9665.5
Dewey Decimal:615/.1/0688

Subjects

Brand name products Brand name products -- Planning Drug Industry Drugs -- Marketing Industrie pharmaceutique Industrie pharmaceutique -- Marketing Médicaments -- Commercialisation Pharmaceutical industry Produits de marque Produits de marque -- Planification