Consumer behavior: building marketing strategy

by Hawkins, Del I.

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Title Statements

Full title :Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

Edition Statements

Publication Date:©2007.
Edition:10th ed

Publication Statements

Publisher(s):McGraw-Hill/Irwin
Place of Publication:Boston
Language:eng
Publication Date:©2007.

The Physical Object

Description:xxiv, 790 pages : : color illustrations ; : 27 cm +

Edition Identifiers

ISBN:0073101370, 0073261548, 9780073261546, 9780073101378, 0071106685, 9780071106689, 0071109153, 9780071109154, 0073101419, 9780073101415, 0071180397, 9780071180399, 0072316020, 9780072316025
oclc:ocm61458393
LC Classification:HF5415.33.U6
Dewey Decimal:658.8/3420973

Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.

Subjects

Case studies Consommateurs -- Comportement -- États-… Consommateurs -- Études de cas. -- Comp… consumentengedrag Consumer behavior Consumer behavior -- Case studies. -- U… Consumer behavior -- United States Études de marché -- États-Unis Market surveys Market surveys -- United States Marketing SPKAL United States Verbraucherverhalten Verenigde Staten