Consumer behavior: building marketing strategy

by Hawkins, Del I.

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Title Statements

Full title :Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

Edition Statements

Publication Date:©2007.
Edition:10th ed

Publication Statements

Publisher(s):McGraw-Hill/Irwin
Place of Publication:Boston
Language:eng
Publication Date:©2007.

The Physical Object

Description:1 online resource (xxiv, 790 pages) : : color illustrations

Edition Identifiers

oclc:ocn768314744
LC Classification:HF5415.33.U6
Dewey Decimal:658.8/3420973

Subjects

Case studies Consommateurs -- Comportement -- États-… Consommateurs -- Études de cas. -- Comp… consumentengedrag Consumer behavior Consumer behavior -- Case studies. -- U… Consumer behavior -- United States Études de marché -- États-Unis Market surveys Market surveys -- United States Marketing United States Verbraucherverhalten Verenigde Staten