Consumer marketing 2014-2015

by Miller, Richard K., (Richard Kendall)

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Title Statements

Full title :Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller.

Summary

Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --

Edition Statements

Publication Date:©2014
Edition:Third edition

Publication Statements

Publisher(s):Richard K Miller & Associates
Place of Publication:Loganville, GA
Language:eng
Publication Date:©2014

The Physical Object

Description:1 online resource (405 pages) : : illustrations.

Edition Identifiers

ISBN:9781577832089, 1577832086
oclc:ocn872263541
LC Classification:HF5415.1
Dewey Decimal:658.802

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Marketing Marketing -- États-Unis Marketing -- Statistics. -- United Stat… Marketing -- Statistiques. -- États-Unis Marketing -- United States Statistics United States