Contemporary issues in digital marketing
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerati…
Read More ↓Title Statements
- Full title :Contemporary issues in digital marketing / [edited by] Outi Niininen.
Summary
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation"--
Read More ↓Edition Statements
- Publication Date:2021.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:Abingdon, Oxon
- Language:eng
- Publication Date:2021.
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781003093909, 1003093906, 9781000488494, 1000488497, 9781000488456, 1000488454
- DOI:10.4324/9781003093909
- oclc:on1260692364
- LC Classification:HF5415.1265
- Dewey Decimal:658.8/72
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