Data driven

Data driven: how performance analytics delivers extraordinary sales results

by Dearborn, Jenny

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Title Statements

  • Full title :Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn.

Edition Statements

  • Publication Date:C 2015.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken
  • Language:eng
  • Publication Date:C 2015.

The Physical Object

  • Description:1 vol. (xx-229 p.) : : couv. ill. en coul. ; : 23 cm.

Edition Identifiers

  • ISBN:9781119043126 (rel), 1119043123 (rel)
  • oclc:on1127393234
  • LC Classification:HD30.28
  • Dewey Decimal:658.81

Table of Contents

Playing the blame game -- Pulling back the curtain -- Changing mindsets -- Finding the keys -- Describing what happened -- Diagnosing what's wrong -- Predicting what's ahead -- Prescribing what to do -- Celebrating success

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Subjects

Sales management Selling Vente Ventes -- Gestion

Writers

Dearborn, Jenny

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