Data driven

Data driven: how performance analytics delivers extraordinary sales results

by Dearborn, Jenny

Type Book
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Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization.

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Title Statements

  • Full title :Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn.

Summary

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization.

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Edition Statements

  • Publication Date:2015.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:1 online resource (xx, 229 pages) : : illustrations

Edition Identifiers

  • ISBN:9781119043126, 1119043123, 1119058864, 9781119058861, 9781119043355, 1119043352
  • oclc:ocn930720821
  • LC Classification:HF5438.4
  • Dewey Decimal:658.81

Subjects

Marketing Sales management Selling Vente Ventes -- Gestion

Writers

Dearborn, Jenny

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