Global marketing
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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Read More ↓Title Statements
- Full title :Global marketing / Warren J. Keegan, Mark C. Green.
Summary
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Read More ↓Edition Statements
- Publication Date:©2013.
- Edition:7th ed
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Boston
- Language:eng
- Publication Date:©2013.
The Physical Object
- Description:xxiii, 568 pages : : illustrations, maps ; : 28 cm
Edition Identifiers
- ISBN:9780132719155, 0132719150, 9781292017389, 1292017384, 9780273766711, 0273766716
- oclc:ocn758099262
- LC Classification:HF1416
- Dewey Decimal:658.8/4
Table of Contents
Introduction -- The global marketing environment -- Approaching global markets -- The global marketing mix -- Strategy and leadership in the twenty-first century.
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