Inside marketing: practices, ideologies, devices

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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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Title Statements

Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Summary

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):Oxford University Press
Place of Publication:Oxford [England]
Language:eng
Publication Date:2011.

The Physical Object

Description:1 online resource (xi, 357 pages) : : illustrations

Edition Identifiers

ISBN:9780191724916, 0191724912
oclc:ocn729550694
LC Classification:HF5415
Dewey Decimal:658.8

Subjects

Marketing Marketing -- Aspect économique Marketing -- Aspect politique Marketing -- Aspect social Marketing -- Economic aspects Marketing -- Gestion Marketing -- Management Marketing -- Political aspects Marketing -- Social aspects