Inside marketing: practices, ideologies, devices

"Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?"--Publisher's information

Marketing as a monstrosity: the impossible place between culture and economy / Don Slater -- The uses of use value: marketing, value creation, and the exigencies of consumption work / Robert J. Foster -- "Market-things inside": insights from Progressive grocer (United States, 1929-1959) / Franck Cochoy -- Convoking the consumer in person: the focus group effect / Catherine Grandclément and Gerald Gaglio -- Marketing as surveillance: assembling consumers as brands / Jason Pridmore and David Lyon -- Consumer segmentation in practice: an ethnographic account of slippage / Patricia L. Sunderland and Rita M. Denny -- The making of the sensuous consumer / Pascale Desroches and Jean-Sébastien Marcoux -- Black models and the invention of the US "negro market," 1945-1960 / Elspeth H. Brown -- Customer co-production from social factory to brand: learning from Italian fashion / Adam Arvidsson and Giannino Malossi -- Flipping the neighborhood: biopolitical marketing as value creation for condos and lofts / Detlev Zwick and Yesim Ozalp -- Commercial epistemologies of childhood: "fun" and the leveraging of children's subjectivities and desires / Daniel Thomas Cook -- Broadening the marketing co…